Points for Goal Setting

 

 

 

 

After agreeing on strategic directions, the Library should develop its goals to advance those strategies.  The goals should reflect the desired results after 3-5 years, should chart a clear direction, and be challenging but realistic and achievable. Goals are the work we do, to enact the vision of the Library for our users.

 

 

SMART Goalsetting is a methodology for writing goals that considers the following factors in each goal:

 

 

The goal should be:

 

 

 

 

S – Specific; desired outcome is defined

M – Measurable; progress can be charted/observed

A – Attainable; w/in Library control

R – Relevant; aligned w/University and Library vision

T – Time-bound; deadlines for accomplishment

 

 

 

Suggested Smart Goals

 

 

Introduction to Exercise: Members of the strategic planning group split up into work groups and organized the “sticky note smart goals” the overall group had assigned to emerging strategic directions. Each work group then voted with red dots on what smart goals were most important. After this part of the exercise, all members voted with blue dots for those smart goals they felt were most important; and voted with orange dots on those smart goals that were not strategic.

 

 

 

Key to dots:

 

 

 

*Red dot: strategy work group determined goal was important.

 

 

 

*Blue dot: strategic planning group member voted goal was important.

 

 

 

* Orange dot: strategic planning group member voted goal was NOT strategic.

 

 

 

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Learning Management System (LMS)/Tech. Integration:

 

 

 

 

-         Integrate library services in new LMS. 4 blue dots; 1 red dot

 

 

 

-         The library will work with ITC to select and implement LMS that will be integrated into library website by Fall, 2009. 1 blue dot; 2 red dots

 

 

 

-         By 2009, migrate subject/class guide web pages to LMS.

 

 

 

-         (Information Literacy) 100% of library class instruction guides will be integrated into existing course management tools within 24 hrs. of the library instruction session (ERes link, library webpage, webct page, prof’s page, etc.).

 

 

 

-         The library will feed recommended research sources to the campus LMS for 90% of undergrad courses, starting at LMS pilot phase through the full launch of the new LMS.

 

 

 

-         Integrate library content and support into central LMS as part of the project and production.

 

 

 

Library Web:

 

 

-         By January 2009, the library will implement metasearch functionality on the library website for licensed and locally produced content.  Usage statistics will increase by 20% for included sources.  Surveyed users will rank the service as “excellent.” 2 blue dots

 

 

 

-         The library website will implement drupal or other content management systems to integrate library sources with campus portal by Fall 2010. 1 blue dot

 

 

Service Desk Initiatives:

 

 

-     Have self-checkout in place at both S&E and McHenry by Fall 2009. 7 orange dots

 

 

-     By 1/1/2010, the library will provide reliable cell phone service for all major carriers.

 

 

 

-     Library Administration and staff collaborate with architects and campus on creation of single public service desk in the new McHenry Library.

 

 

 

-     Public service training for student assistants begins Fall 2008.

 

 

 

Merging Desks:

 

 

 

-     One-stop shopping (or single service point):  Combine Reference, Access and ITS Help Desks into a single service point by Summer 2010 in order to facilitate ease of use for patrons. 5 blue dots; 1 red dot

 

 

 

-     Merge service points to provide one desk for users to come for help in each building.

 

 

 

-     By Winter 2009, (a) combine service desks and rename it Help desk; and (b) use old Reference Desk as “Creativity Bar” where patrons can retrieve games, puzzles and exhibit projects.

 

 

 

-     Analyze, recommend and initiate and integrated circulation and reference service model for both S&E and McHenry Libraries by May, 2009.

 

 

 

Note:  Engage families in library instruction.

 

 

 

 

 

 

Integration (Co-Working):

 

 

-     Off-site reference will be provided at departments or other campus learning centers for at least two hours a week by March 2009.

 

 

 

-     By Fall 2009, librarians will offer on-site reference services at each college at least one evening per week (3 or 4-hour shift), and when surveyed in Spring 2010, students will rate this service as “important” or “very important” on surveys about this service.

 

 

 

-     Spend one reference desk shift per librarian providing service outside of the library, Fall 2008.

 

 

 

 

 

 

-     Collection Planners will teach at least three information literacy sessions outside of the library each quarter.

 

 

 

-     Create satellite sites, both electronic and physical, to deliver library services by December, 2008.

 

 

 

-     Go out to work with faculty in support of course preparations. 1 additional blue dot.

 

 

 

NOTE:  The above six points were collectively marked with 5 blue dots and 3 red dots.

 

 

 

-     By 10/1/2009, every subject selector will have a user account in the new campus LMS.

 

 

 

-     UCSC Library provides fully-integrated research assistance and information literacy instruction across disciplines. 1 blue dot; 1 red dot

 

 

 

 

-     Contact RA’s and invite them to a “lunch at the Library” talk each Fall to talk about library services and student needs.

 

 

 

-     Make contact with RA’s at each college.  Plan to provide library instruction, Spring 2009.

 

 

 

-     Make a list of campus groups (RA’s, STARS, etc.) to contact both about training and integration.  Make list by X date, minimum of X groups.

 

 

 

-     “Ask a Librarian” services that allow for instant chat, etc.  Start out with hour shifts.  For example, close to immediately, begin to measure by response received and effectiveness of help compared to time to expended.  Elluminate would be good with this.

 

 

 

Integration (Co-Locating):

 

 

 

 

-     Outreach team and collection planners will analyze faculty/graduate research needs in order to develop a tool kit and “boot camp” – popular tools for organizing and tracking research.  Fall, 2009. 2 blue dots

 

 

-     As the “center” of the learning experience” and a “living source of information,” the UCSC Library and its resources is highly visible and fully integrated into the UCSC experience for students, faculty and staff. 1 blue dot

 

 

 

 

-     Make library webpages available in Spanish as well as English by Fall 2009.

 

 

 

-     Fifty percent of faculty will be able to name/identify their department librarian and at least two things he/she has done for department by the end of FY 2008-2009.

 

 

 

Focused Outreach (Marketing):

 

 

-     Evaluate/assess library services – Winter/Spring 2010.

 

 

 

-     Research, develop and initiate an effective phased marketing plan for library services by April 2009.

 

 

 

-     Publicize chat services and evaluate them – Winter 2008.

 

 

 

-     By August 2009, create a library brand that can be used for all marketing activities – in print and online.

 

 

 

-     Develop library branding materials by June 2009.

 

 

 

-     Market changes to library physical space and solicit community feedback with a goal of 30% participation by Spring 2009.

 

 

 

-     Develop an outreach team to develop and coordinate marketing and communication to campus regarding library services by Fall 2009.

 

 

 

-     Set up meetings with faculty to market services provided.

 

 

 

-     By the end of 2010, the library will increase outreach 50% by meeting our users where they are.

 

 

 

-     By Fall 2010, implement marketing plan.  By Fall 2009, identify areas to target marketing.  By Spring 2010, develop shared goals for library outreach providers, (modes of communication, branding, publicity, etc.) but understand needs of different constituents.

 

 

 

-     By Fall 2009, the UCSC Library will have a new marketing program that includes a new graphic identify for e and print materials, as well as dedicated staff.  The identify will be recognized by 75% of UCSC faculty, staff and students when surveyed. New and enhanced resources and services will be publicized in all appropriate ways within 3 days of rollout. 1 blue dot

 

 

-     Partner with Student Affairs to solidify library role in Welcome Week ’09 by Summer, 2009.

 

 

 

-     Create library newsletter by Spring 2009.

 

 

 

-     Short, user-centered marketing text is always provided via libstaff mailing list within 5 days of new library product or service going into production (i.e., new Cruzcat, Links+).

 

 

 

Library Space:

 

 

 

 

-     Flexible, comfortable, accessible, community.

 

-     Merced Learning Support - some student services located in library.

 

 

 

-     Research and recommend library space plan integrating IT and pedagogical support services within the library by May 2009. 1 blue dot; 1 red dot

 

 

-     Analyze and design “smart” classroom/institution furnishings for the new McHenry space by June 2009.

 

 

 

-     By 6/30/09, the Media Center will accommodate at least 50 Film & Digital Media section meetings per quarter.

 

 

 

Accessibility:

 

 

 

-     Enable physical accessibility to the library.  Work on proper signage.

 

 

 

-     The UCSC Library is fully accessible to differently-abled and non-English speaking users (ADA compliant and Demographically aware).

 

Info. Commons:

 

 

 

-     Design service/info. Commons to meet user needs.

 

 

 

Accommodate/Outreach Space:

 

 

 

-     Provide space for STARS tutors – by ___ several weeks, assess by room sign-in, etc.

 

 

 

 

 

 

Events/Community (category received 5 orange dots):

 

 

 

-     Create a “loud” space for info. Sharing:  talks, readings, performances (perhaps during off-hours of media center), initiate events – due by ___ several weeks.  Measure by observation, feedback, inquiries.         

 

 

 

-     Create a family-friendly resource room for parents with children.  Provide some activities for kids and also community resources (home, job, social service databases, computing/printing resources) – by ASAP.  Measure by feedback/usage.

 

 

 

-     Host a Game Night in the library – Winter 2009.

 

 

 

-     Host a Science Book Club for campus and community members – June 2009.

 

 

 

-     The library will host a minimum of two community events each year, on topics relevant to the Santa Cruz Community.  How to determine “relevant”?

 

 

 

Public Spaces – Flexible Space (category received 6 blue dots and 1 red dot):

 

 

 

-     Library patrons will have a variety of learning spaces and environments in the buildings.  Ninety percent of surveyed patrons in Fall 2009 will rank the furniture, spaces and other accommodations as “excellent”). 3 additional blue dots

 

 

-     Research and develop public services space/furniture plan by May 2009.

 

 

 

-     Increase flexible study space Spring 2009.

 

 

 

-     By August 2010, the S&E Library will have a café and community seating area for 30 people on the main floor of the building.

 

 

 

-     Document patrons furniture use patterns for one quarter in order to guide and inform furniture layout in the new building.

 

 

 

-     Weed S&E reference books to half of current size. Remove unused shelving to open up more community space by July 2009.

 

 

 

-     Our physical spaces will be evaluated and, wherever they can be, transformed into flexible, comfortable and accessible spaces by 2012.

 

 

 

-     By Winter 2009, the library will begin documenting library usage patterns to create a user-based/inspired designation of library areas:  quiet, study, collaborative, lounge-y, etc.

 

 

 

 

 

 

 

Public Spaces – Flexible Space (category received 6 blue dots and 1 red dot) (cont.):

 

 

 

-     Hold quarterly focus groups on flexible library spaces to inform furniture purchases/needs assessment.  (Quarterly through 9/30/09; biannual after that?)

 

 

 

-     At the opening of the next generation McHenry, have accessible, comfortable, flexible space for individual and group needs.

 

 

 

User-Created Content – Learning/Creativity Labs:

 

 

 

-     Both libraries will have creativity labs by 2010.  Each will be equipped with software, hardware, games, etc., and will be open 80% of the time the buildings are open, and users will be in the labs 80% of the time they are open. 1 red dot

 

 

-     Create a center that meets research needs of undergrad-grad-faculty enabling creativity, learning, collaboration and experimentation (neutral space with equipment, furniture, software, technology and tools). 2 blue dots; 2 red dots

 

 

-     Work with Instructional Technology Group to provide an integrated Library/ITS Learning Lab across campus.

 

 

 

-     Develop infrastructure to support user-created content with the rollout of the new Library website in Winter 2009.

 

 

 

-     The UCSC Library provides cutting-edge, one-stop, point-of-need resources for the creation and preservation of multi-format user-created content.

 

 

 

Equipment:

 

 

 

-     Create full media workstations and space by the time the new library opens.

 

 

 

-     Acquire and promote equipment for user-created content – video/audio.

 

 

 

-     Survey 20% of the student population regarding their computing needs and preferences in order to assess purchasing for our new learning lab in 2010.

 

 

 

-     By 2010, charge team of IC/Library to design communal “creation lab” and set policy/procedure for (a) selecting tools/equipment; (b) standard for activities done in lab; (c) process for metadata capture of created material; and (d) method for storage.

 

 

 

-     Begin checkout of content creation devices (GPS, camera) by July 2009.

 

 

 

-     Bring all network lines in S&E Library up to date by Winter 2009.

 

 

 

-     Establish server for user-created contents for preservation and create interface for discovery and delivery within 3 years.  Publicize services.

 

 

 

Content:

 

 

 

-     Need for policies or procedures? 1 red asterisk

 

 

 

-     Staffing?  Library/IT/Department, etc.  Collaboration. 1 red asterisk

 

 

 

-     Create a Creativity Corner that provides physical games and puzzles by Spring 2009.

 

 

 

Preservation:

 

 

 

-     Explore preservation strategies for faculty content. 2 blue dots; 1 red dot

 

 

 

 

-     Explore how to preserve (and catalog metadata for locating) or how to save and find it again for reuse by creator. 1 red asterisk

 

 

 

 

-     By Summer 2010, there will be a librarian/faculty partnership in each academic division in which the librarian provides expertise in the capture and long-term preservation of discipline-based information. 2 blue dots

 

 

Information Literacy/Instruction: 5 blue dots

 

 

 

-     By Fall 2010, basic information skill development will be included in all college core courses (at the frosh level), and, at the end of the 2010-11 year, 80% of students will be able to pass an information literacy test.

 

 

 

-     By 2010, integrate library instruction into campus 1-2-1 undergraduate model (focusing on 1^st year 1 – exit year 1).  Develop IL criteria and standards progression.  Evaluate bibliographies/survey faculty to determine impact .  Aligns with campus initiative to improve General Ed.  2009-10 Academic proj.

 

 

 

-     By 2010, assessment for all library instruction will be created and used to inform the library instruction program.

 

 

 

 

-     Slugbooks used to visit every class at start of semester to speak (w/faculty perm.) and had out literature.  How about visiting classes (seminars, core, writing) to provide targeted info. (about pertinent databases, etc.).  How about return visits by ___ weeks?  To measure, invite personal contact and see who responds.

 

 

 

-     One hundred percent of graduate students will receive discipline-specific library research/training/orientation by the end of their first year at UCSC.

 

 

 

Miscellaneous (?):

 

 

 

-     Work with campus IT to facilitate single sign-on by Fall 2009.

 

 

 

-     ___?____ performance version. 1 red asterisk

 

 

Multi-functional, Multi-tooled, Print, E-Resources & Text and Interdisciplinarity:

 

 

-     By 1/1/10, the library will offer at least 200 video-on-demand titles via subscribed electronic resources. 1 blue dot

 

 

 

-     By 10/1/09, the Media Center will increase the penetration of ERes music reserves to 75% of undergraduate music theory classes.

 

 

 

-     Analyze and develop an integrated plan for faculty and student services with ITS and CTE by Fall, 2010.

 

 

 

-     By January 2012, assess online availability of digitized newspaper content, and weed microform collection accordingly. 1 blue dot

 

 

Digitizing Special Collections: (category received 5 blue dots and 4 red dots) 

 

 

 

-     By July 1, 2009, load all existing digital collections into CONTENTdm.

 

 

 

-     Digitize special collections content.

 

 

 

Faculty Support/Interdisciplinary Services

 

 

 

-     Research and recommend a faculty support model to increase interdisciplinary subject services by June, 2010. 4 blue dots

 

 

 

     

    Faculty Support/Interdisciplinary Services (cont.):

 

 

 

-     Have Synergy and Mosaic faculty lectures twice a year.  Bring attendance up to 100 people per event by Fall, 2010.

 

 

 

-     Normalize and document interdisciplinary collection practices – Fall, 2010.

 

 

 

The Group Questioned:

 

 

 

-     Interdisciplinary space.

 

 

 

-     Interdisciplinary librarians.